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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Testimonials

Read what Jesse's clients have to say about working with him.

"Jesse was great to work with. He helped us get through the daunting process of selling and buying a home at the same time. Jesse came highly recommended by our mortgage company Mr. Cooper, who had an incentive program. Jesse got a contract on the house we were selling within 3 weeks after it was listed. Jesse negotiated for what he thought our home was worth and we were happy with the results. Jesse was always available and responsive to our questions during the entire process. Jesse kept us abreast of the progress with the closing, title work, and the survey and he met the appraiser at our property in our absence to ensure they captured the best attributes of our home. "
"Jesse was great to work with. He helped us get through the daunting process of selling and buying a home at the same time. Jesse came highly recommended by our mortgage company Mr. Cooper, who had an incentive program. Jesse got a contract on the house we were selling within 3 weeks after it was listed. Jesse negotiated for what he thought our home was worth and we were happy with the results. Jesse was always available and responsive to our questions during the entire process. Jesse kept us abreast of the progress with the closing, title work, and the survey and he met the appraiser at our property in our absence to ensure they captured the best attributes of our home. "
Kristi B.
"Jesse was hard at work finding us properties to look at after our first phone call. He was very organized with our showings, as we flew in and only had a few days to look at homes. He answered phone calls and texts at late hours. He is professional and has a great work ethic. We will use him for any other real estate transactions and refer him to others."
"Jesse was hard at work finding us properties to look at after our first phone call. He was very organized with our showings, as we flew in and only had a few days to look at homes. He answered phone calls and texts at late hours. He is professional and has a great work ethic. We will use him for any other real estate transactions and refer him to others."
Sophia S.
"Jesse helped me and my wife pull off a very tasking situation. We were selling and buying a home at the same time. With his help, everything worked out perfectly and we didn't have to move twice."
"Jesse helped me and my wife pull off a very tasking situation. We were selling and buying a home at the same time. With his help, everything worked out perfectly and we didn't have to move twice."
Anthony D.
"Jesse was extremely professional, always early or on time for all appointments. He has a keen knowledge of the area. He listened to what our needs/wants were and only presented properties that met those requirements. When it came time to present an offer, conduct inspections, and close on the house, Jesse had an excellent network of resources to make the process seamless and easy."
"Jesse was extremely professional, always early or on time for all appointments. He has a keen knowledge of the area. He listened to what our needs/wants were and only presented properties that met those requirements. When it came time to present an offer, conduct inspections, and close on the house, Jesse had an excellent network of resources to make the process seamless and easy."
Roberto B.
"I do want to take this opportunity to tell my short story about Jesse who was recommended by my son who works with condos in So. Florida. I signed a listing agreement with Jesse Iacobone on Jun 29. My tenant had til Jul 1 to get out. Of course, we had Jul 4 weekend but on Jul 5 the photographer had already done the photos and published them. Great photos too, I didn't know my condo could look so good. So the listing probably was completely released on Jul 6. Jesse kept me abreast of the showings that he had. One weekend following Jul 4th, he said he had 16 showings which tells me he must have eaten and slept at my condo, wow. A reasonable offer was made on Jul 15 and I accepted it. Aug 10, a person from the title company came to my house (3 hours away) and I signed "seller documents". One week later, Aug 17, the deal was signed and the money was heading my way. Keep in mind, I never had to go to this property. Jesse handled it all! In essentially 9 days, Jesse sold my condo. In essentially 39 days, the deal was completely done. Thanks, Jesse, I think in anybody's book, job well, well done!"
"I do want to take this opportunity to tell my short story about Jesse who was recommended by my son who works with condos in So. Florida. I signed a listing agreement with Jesse Iacobone on Jun 29. My tenant had til Jul 1 to get out. Of course, we had Jul 4 weekend but on Jul 5 the photographer had already done the photos and published them. Great photos too, I didn't know my condo could look so good. So the listing probably was completely released on Jul 6. Jesse kept me abreast of the showings that he had. One weekend following Jul 4th, he said he had 16 showings which tells me he must have eaten and slept at my condo, wow. A reasonable offer was made on Jul 15 and I accepted it. Aug 10, a person from the title company came to my house (3 hours away) and I signed "seller documents". One week later, Aug 17, the deal was signed and the money was heading my way. Keep in mind, I never had to go to this property. Jesse handled it all! In essentially 9 days, Jesse sold my condo. In essentially 39 days, the deal was completely done. Thanks, Jesse, I think in anybody's book, job well, well done!"
Gordie .
"Jesse was very straightforward and knowledgeable throughout the whole process of helping us find our home in South Florida. I would absolutely recommend his services 10 out of 10 times. If you are looking to buy in South Florida Jesse is definitely the realtor you need and deserve."
"Jesse was very straightforward and knowledgeable throughout the whole process of helping us find our home in South Florida. I would absolutely recommend his services 10 out of 10 times. If you are looking to buy in South Florida Jesse is definitely the realtor you need and deserve."
Charles S.
"Absolutely blown away by Jesse! He did an outstanding job from start to finish. I had talked to a number of realtors before deciding to work with Jesse and can honestly say that the level of service he provides is virtually unmatched in the South Florida area. Jesse was committed to helping me find a condo that fit my needs from the very first conversation. Within minutes of getting off the phone with Jesse, he was sending me listings! Jesse has a lot of clients but you would never know it as a client of his, he is super responsive and made it very easy to schedule tours. But beyond his responsiveness and availability, Jesse is a shrewd negotiator. He helped me stand out and we beat out 3 other offers! Could not recommend Jesse enough."
"Absolutely blown away by Jesse! He did an outstanding job from start to finish. I had talked to a number of realtors before deciding to work with Jesse and can honestly say that the level of service he provides is virtually unmatched in the South Florida area. Jesse was committed to helping me find a condo that fit my needs from the very first conversation. Within minutes of getting off the phone with Jesse, he was sending me listings! Jesse has a lot of clients but you would never know it as a client of his, he is super responsive and made it very easy to schedule tours. But beyond his responsiveness and availability, Jesse is a shrewd negotiator. He helped me stand out and we beat out 3 other offers! Could not recommend Jesse enough."
Evan H.
"The best Realtor you can have. Jesse takes the time to get to know you and find homes that fit you, your personality, and your needs. I couldn't have found my house without him."
"The best Realtor you can have. Jesse takes the time to get to know you and find homes that fit you, your personality, and your needs. I couldn't have found my house without him."
Chris L.
"My husband and I had a wonderful experience as first-time homebuyers with Jesse as our realtor! Jesse was extremely knowledgeable and helpful throughout the process, responding promptly to answer the many questions we asked with ease. We had initially provided Jesse with the houses we were interested in looking at in which he was very quick to collaborate with the owners to schedule tours, sometimes even making last-minute changes to accommodate newly listed homes. Jesse is not only professional but also very personable and down-to-earth. Overall, he went above and beyond what we could have asked for. We highly recommend him to anyone in South Florida."
"My husband and I had a wonderful experience as first-time homebuyers with Jesse as our realtor! Jesse was extremely knowledgeable and helpful throughout the process, responding promptly to answer the many questions we asked with ease. We had initially provided Jesse with the houses we were interested in looking at in which he was very quick to collaborate with the owners to schedule tours, sometimes even making last-minute changes to accommodate newly listed homes. Jesse is not only professional but also very personable and down-to-earth. Overall, he went above and beyond what we could have asked for. We highly recommend him to anyone in South Florida."
Kristi G.
"Working with Jesse was a very easy experience. He was knowledgeable and professional. He returned our emails and phone calls promptly. He worked with us to get the highest price for the sale of our condo. We highly recommend using him for your buying or selling needs."
"Working with Jesse was a very easy experience. He was knowledgeable and professional. He returned our emails and phone calls promptly. He worked with us to get the highest price for the sale of our condo. We highly recommend using him for your buying or selling needs."
Kat C.

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